Eyes on the prize: Transnational tobacco companies in China 1976–1997
Publication Source
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Tobacco Control
Journal article
Metadata
Region
Western Pacific
Economy status
Upper-middle-income economies
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Abstract
Internal tobacco industry documents relevant to China as published on www.tobaccoarchives.com located between 31 May and 1 August 1999 were searched. Documents describing the ambitions and conduct of transnational tobacco companies (TTCs) in China between 1976 and 1997 were located and reviewed in three sections: part A—early identification of market potential and attempts to enter the market, and improve trade and technology; part B—marketing and promotion efforts; part C—efforts to pre-empt legislation, control the smoking and health debate, and undermine the anti-tobacco lobby.