Cigarette advertising and consumption in South Korea
Publication Source

International Journal of Advertising

Journal article
Metadata
Region
Western Pacific
Economy status
High-income economies
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Abstract

This article examines the relationship of aggregate, foreign and brand advertising expenditures on cigarette consumption in South Korea from 1988–1992. The study uses monthly data in a stepwise regression analysis to determine the relationship of advertising to consumption. The findings and conclusions provide implications for public policy issues related to tobacco advertising in South Korea.