Health Canada proposes stricter rules on vaping product promotion, and finalizes labelling and packaging requirements for vaping products

Evidence shows that youth vaping rates in Canada are increasing at a concerning pace. The Government of Canada has taken a number of steps in recent months to address the rise in youth vaping.
Please see Health Canada’s announcement related to the Government of Canada’s response to the rise in youth vaping through this link.

Health Canada is publishing proposed restrictions on vaping product promotion in the Canada Gazette, Part I on Saturday, December 21, 2019 for a 30-day comment period.
The proposed Vaping Products Promotion Regulations (VPPR) would prohibit all advertising that can be seen or heard by youth, with minor exceptions, and would prohibit the display of vaping products at retail locations, including online, that can be seen by youth. The regulations would also require that a health warning be conveyed in vaping product advertisements that are not prohibited.

Canadians and interested parties are invited to share their views on the proposed regulations. Health Canada welcomes written submissions or input provided online. This consultation will run until January 20, 2020.
Final labelling and packaging requirements for vaping products are being published in the Canada Gazette, Part II on December 24, 2019. The Vaping Products Labelling and Packaging Regulations (VPLPR) require that vaping products that contain vaping substances display important health and safety information. Vaping products containing nicotine must display a standardized nicotine concentration statement and a health warning about the addictiveness of nicotine. In addition, vaping products containing nicotine must be packaged in child-resistant containers and display a toxicity warning and first aid treatment statement. A list of ingredients must be displayed on vaping substances, regardless of nicotine content. Refillable vaping devices and their parts must be child-resistant.

How to view the regulations and supporting documents:
The proposed VPPR and draft document to be incorporated by reference can be accessed through this link.

The VPLPR and document incorporated by reference can be accessed through the same link.

For more information, please contact James Van Loon, Director General of the Tobacco Control Directorate, Health Canada (


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