Denmark: plain packaging legislation adopted

The Danish Parliament has adopted in December 2020 an amendment to the Tobacco Act – the main source of law regulating tobacco products – establishing a requirement to ensure that “each unit pack and any outer packaging [of tobacco products] has a standardized design”. This requirement does not apply to cigars and pipe tobacco.

Subsequently, the Minister of Health has issued Executive order 572 of March 2021 detailing the standardized design and packaging requirements applicable to individual packets, outer and inner packaging and packaging material of tobacco products and herbal smoking products. These include standardized design requirements regarding surfaces, text, wrapping material and markings. Executive order 699 of April 2021 further extends the applicability of plain packaging provisions to electronic cigarettes and refill containers with and without nicotine.

The measures for tobacco and herbal smoking products will come into force on July 1, 2021 and come into full force on April 1, 2022.

The measures for electronic cigarettes and refill containers will come into force on October 1, 2021 and come into full force on October 1, 2022.

For more information, please, contact: Ms Hanne Vibjerg, Health Promotion and Inequality, Danish Health Authority (email:

For the latest information on tobacco control in Denmark, please, see this Party webpage.