As the video demonstrates, the so-called CSR of the tobacco industry comes in many friendly forms where the short-term benefit is obvious, but its more insidious nature is less apparent. Tobacco industry CSR activities are used as discreet means to indirectly influence and make tobacco business palatable to the public. The solution therefore is to ban so-called TI CSR or its publication; and where this is not possible, work towards an environment where such activities are denormalized in accordance with the WHO FCTC.
Chapter 5: Denormalizing Corporate Social Responsibility (CSR) Actions by the Tobacco Industry
This chapter lays out solutions to counter the tobacco industry’s corporate social responsibility activities (hereinafter abbreviated as CSR) that are used as another avenue to gain access to policy makers and engage in policy interference.