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The video, based on a fact sheet published by WHO EMRO and GGTC, demonstrates that in pushing for its commercial interests, the tobacco industry has never been short of ways to influence public policy. Hence, Article 5.3 of the WHO FCTC clearly states that” in setting and implementing their public health policies with respect to tobacco control, Parties shall act to protect these policies from commercial and other vested interests of the tobacco industry in accordance with national law”. ‘Raising awareness about the addictive and harmful nature of tobacco products and about tobacco industry interference with Parties’ tobacco control policies’ is the first recommendation of Guidelines for implementation of Article 5.3 of the WHO FCTC, adopted by the Conference of the Parties, the governing body of the Convention, in 2008. As this chapter will show, effective awareness raising need not be complex or expensive; it only requires well-organized and coordinated efforts across government agencies. This chapter outlines practical and adaptable steps for different contexts and capacities.

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